Anniina Nurmi has designed and made unique garments and accessories out of surplus clothes from Kamppi shopping center. All items are made in collaboration with ReUse Republic design competition.
More information about ReUse Republic: www.reuserepublic.com
Photographer: Antti Ahtiluoto
Models: Varpu & Maya
Shoes: Autiotalo second hand store
NURMI wants to bring back the old days when clothes where meant to last and the cycle of fashion trends was slow. When people knew where and how their clothes were produced. That is how it is supposed to be. High-quality, long-lasting and well-designed.
NURMI products are designed by Anniina Nurmi, who wants to design functional, long-lasting and beautiful items. All the products are ecologically and ethically made and the whole production chain is visible.
The fabric used in the NURMI dresses is GOTS certified organic cotton from India. The fabric is weaved in Great Britain. All buttons are recycled and neck labels woven in Finland. Hangtags are printed on recycled paper.
The materials used in accessories - such as leather, old keys, shoelaces ja fabrics - are all recycled or surplus material.
All items are made in Finland with care.